*[Enwl-eng] Let’s hold Coca-Cola accountable

[enwl]

After Nestlé, Coke is next




                                Fresh off the heels of our huge, hard-fought 
victory against plastic bottling giant BlueTriton, Story of Stuff is now 
tackling the plastic bottle itself.

                                Plastic bottles are emblematic of today’s 
plastic crisis – they’re fueling the petrochemical build out, are the 
greatest source of plastic packaging pollution, and have a clear 
alternative: the reusable bottle.

                                This month, our Bring Back Refill campaign 
hit the ground running. Our team released an in-depth report that provides a 
roadmap for the beverage industry and policymakers to address the plastics 
and climate crisis by shifting towards the reusable bottle.

                                Show your support for Bring Back Refill, and 
help us keep this campaign running!

                                Along with the report, we released an 
exposé-style short documentary that details Coca-Cola’s role in the rise and 
fall of the refillable glass bottle – exposing how in the 1970s, the company 
knew that single-use plastic bottles were worse for the environment, but 
doubled down on them all the same. Already, the video has garnered over 
50,000 organic views, and delegates to the next round of global plastic 
treaty negotiations plan to screen the movie in Nairobi next month.




                                Will you show your support by making a 
donation today?





                                With the Coke exposé, Story of Stuff is 
exploring a new kind of storytelling, short but deep dives that reframe key 
narratives, utilize in-person interviews with experts and archival footage, 
and are produced remarkably quickly – shot this July, and live on YouTube by 
September end.

                                As always, our storytelling is accompanied 
by opportunities for our viewers to take meaningful action. We've paired the 
video with a call to action that holds Coke accountable to its more recent 
pledges to sustainability – last year Coke pledged to sell 25% of its global 
beverage portfolio in reusables, but there’s a glaring hole in the US, where 
the company has virtually no refillable bottles in circulation.

                                With this petition, we’re urging Coke to 
extend their 25% refill commitment to the US market, and support 
high-performing deposit return systems (aka bottle bills) that include 
refill quotas. And though we have just begun the planned promotion and 
distribution of this petition, it has already collected over 5,000 
signatures!

                                While we’re thrilled with the response and 
level of engagement for this campaign launch, we’re just getting started. 
Bring Back Refill is a multiyear initiative, and we need everyone on board 
to meet our ambitious targets. Will you show your support by contributing to 
this campaign?

                                From all of us at Story of Stuff, thank you!



































                                The Story of Stuff Project runs on donations 
from people like you. Please make a one-time contribution, or better yet, 
sustain our work by signing up to be a monthly donor. Any amount makes a 
difference!







                                The Story of Stuff Project is a 501(c)(3) 
nonprofit.
                                Donations to The Story of Stuff Project are 
tax-deductible to the
                                extent allowed by law in the United States.

                                visit storyofstuff.org





                        From: The Story of Stuff Project
                        Sent: Thursday, October 19, 2023 1:30 PM
                        Subject: Let’s hold Coca-Cola accountable







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