*[Enwl-eng] can you help us document Coke’s ads and greenwashing?

[ENWL]

Join our photo project   
                                
                       
                                
                                
                                Last month we launched the Bring Back Refill campaign showing how Coke ushered in an era of throwaway plastic packaging. Coca-Cola was once a pioneer of a successful reuse and refill system, but ditched that for single-use plastic, and has since become one of the biggest plastic polluters in the world. What is the company up to now?

                                We’re starting a project documenting Coke's advertisements and comparing their promos, commercials and billboards with reality. 

                                See a Coca-Cola ad while you’re out and about? Take a photo!

                                Coke seems to be spending a nice chunk of its PR and marketing budget on greenwashing. The company sponsors climate summits, touts sustainability promises it doesn’t keep, and is even a prominent participant in the UN international Plastic Treaty talks this week. But we believe there's a gap between what Coke is saying and what it's actually doing.

                                We need your help – your eyes and ears on the ground – to report back on what you’re seeing in the real world. We're documenting photos of Coke ads on posters, in magazines, on social media and more. Then, we'll compare how the company wants to be seen versus reality. 

                                We need our entire global Community - will you join in? Next time you see a Coke ad, snap a photo and share it with us here.

                                  
                                  
                                  
                                  
                                Does Coke regularly feature glass and reusables in its ads over plastic? Does Coke widely publicize its sustainability promises even though it's not meeting them? Let’s find out.

                                We’ll send a reminder email to submit your photos (and include the submission link again, just in case this gets lost in your inbox)! Stay tuned.

                                Warmly,
                                Alex and the campaigns team
                                 
                                 
                                 
                                 
                                 
                             
                                
                                 
                                  
                                  
                                 
                                  
                                 
                                  
                                 
                                 
                                   
                                  
                                 
                                  
                                 
                                  
                                 
                                 
                                 
                                 
                             
                                
                                  
                                  
                                        
                                 
                                  
                             
                                
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                  From: Alex Choy, The Story of Stuff Project 
                  Sent: Saturday, November 18, 2023 11:10 AM
                  Subject: Vladimir, can you help us document Coke’s ads and greenwashing?

                 
           

                                                                  
        
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