*[Enwl-eng] Rotten Apple

[ecology]

You won't believe what Apple is doing in Brazil's Cerrado

                        The eucalyptus boom in Brazil’s Cerrado is 
destroying ecosystems and displacing communities.

                        Fueled by Apple’s carbon offsetting efforts, this 
crisis puts Apple’s "green" reputation at risk.

                        This is the tipping point.

                        By adding your name, you can force Apple to 
re-evaluate its flawed environmental strategy and choose real solutions over 
greenwashing

                         Sign the petition


            Brazil’s Cerrado is burning so Apple can call its phones 
“carbon-neutral.” Fast-growing eucalyptus plantations, bankrolled by Apple’s 
offset budget, are swallowing savanna, draining water tables, and uprooting 
communities who have farmed here for generations. Even climate experts say 
the trees store far less carbon than promised.

            Apple markets itself as the company that “thinks different”. 
It's time to prove it.

            We have to pressure Apple to stop sacrificing people and 
ecosystems, and only public outrage can force Apple to scrap this fake 
climate action. Let's demand solutions that actually cut emissions.

            Sign the Petition: Tell Apple to Stop Fueling Destruction in the 
Cerrado

            Apple’s 2030 initiative, which aims for a net-zero carbon 
footprint, has made it a central partner in the controversial carbon credit 
industry. The problem is that projects often involve planting fast-growing, 
non-native trees like eucalyptus in biodiverse ecosystems. These plantations 
act like "water guzzlers," draining local springs and disrupting the 
livelihoods of indigenous and smallholder communities. Apple’s reputation as 
a "green" leader is on the line.

            Apple stakes its reputation as a serious leader on climate 
change. But the evidence is stacking up that these plantations have 
devastating social and ecological side effects. This is not a sustainable 
solution; it's a false-green smokescreen that sacrifices a vibrant ecosystem 
and its people for a corporate PR win.

            Apple’s quest for a green future cannot come at the cost of a 
humanitarian and environmental crisis. Our collective power can dismantle 
the flawed logic behind these projects and force corporations to confront 
their true impact.

            Tell Apple to Stop Fueling Destruction in the Cerrado NOW

            We’ve made one of the most valuable companies in the world take 
action. With people power, we’ve made Apple create a human rights policy, 
commit to freedom of expression, and have transparency on its supply chain 
to prevent the use of forced labor. Together, we can do it again.


             Sign the petition
            Thanks for all that you do,
            Vanessa and the team at Ekō



            More information:

            Eucalyptus boom in Brazil’s Cerrado dries up springs, forces out 
smallholders
            Mongabay. 06 June, 2025

            How Apple's use of eucalyptus in Apple 2030 is controversial
            AppleInsider. 24 April, 2025

            Are Carbon Credits All They’re Cracked Up to Be? Google and 
Microsoft Go All-in on Carbon Removal
            The FinTech Times. 10 July, 2024








--------------------------------------------------------------------------------
            Ekō is a community of people from around the world committed to 
curbing the growing power of corporations. We want to buy from, work for and 
invest in companies that respect the environment, treat their workers well 
and respect democracy. And we’re not afraid to stand up to them when they 
don’t.

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            From: Save The Forests <us at eko.org>
            Date: сб, 20 сент. 2025 г. в 11:20
            Subject: Rotten Apple



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