*[Enwl-eng] Who’s next after Nestlé/BlueTriton?

[ENWL]

exposé-style short documentary coming soon   
                                
                       
                                
                                
                                ‘When the community unites, even giants can be held accountable.’ 

                                That’s the takeaway from our long awaited, hard fought victory to end Nestlé and BlueTriton’s theft of water from California’s San Bernardino National Forest. 

                                Last week’s unanimous California Water Board vote to stop the unlawful removal of water from Strawberry Creek means tens of millions of gallons of water annually will remain on public lands rather than going in plastic bottles. 

                                This was no ordinary campaign: waged over the course of nearly a decade and led by a remarkable coalition of local, regional and national groups and individuals, it transcended the fairly mundane facts of the case to become something bigger – a metaphorical fight about who controls our water.


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                                To read more about campaigns like ours, pick up the new book Unbottled: The Fight against Plastic Water and for Water Justice, from Portland State University’s Dan Jaffee. Dan explores what bottled water’s meteoric growth means for social inequality, sustainability, and the human right to water. Use code UCPSAVE30 at checkout to save 30%


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                                Now, having sent a clear message that water doesn’t belong in plastic bottles, our next campaign will tackle the bottle itself.

                                Plastic bottles are emblematic of today’s plastic crisis – they’re fueling the so-called ‘petrochemical build out,’ are one of the largest sources of plastic pollution, and have a clear alternative: the reusable bottle.

                                Our Bring Back Refill campaign will launch in early October with a 30-page report that makes the indisputable case for the refillable bottle to policymakers. 

                                And we’re not letting the top global source of plastic pollution off the hook: to illustrate why refill matters, we’ll be turning our attention from one beverage company giant to another. Stay tuned for a searing exposé-style short documentary highlighting one company’s role in popularizing and then undermining reusable bottles. Then we’ll ask you to help push for an industry leading refillables pledge. 

                                Just like our Unbottle Water campaign, Bring Back Refill will take time, and run into opposition with deep pockets – but we’ve got an ambitious goal that we think is worth the effort: state laws that mandate beverage producers to implement reuse and refill. 

                                Keep your eyes peeled for the launch of Bring Back Refill on October 4th. 

                                And thank you for all the ways you’ve flexed your citizen muscles with us and for us this year. 

                                Sincerely,
                                Michael O’Heaney
                                Executive Director

                                  
                                  
                                 
                                 
                                 
                                 
                             
                                
                                 
                                  
                                  
                                 
                                  
                                 
                                  
                                 
                                 
                                   
                                  
                                 
                                  
                                 
                                  
                                 
                                 
                                 
                                 
                             
                                
                                  
                                  
                                        
                                 
                                  
                             
                                
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                  From: The Story of Stuff Project 
                  Sent: Thursday, September 28, 2023 1:10 PM
                  Subject: Who’s next after Nestlé/BlueTriton?

                 
           

                                                                  
        
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