*[Enwl-eng] BREAKING: Coke is failing their sustainability pledges

[ENWL]

using *more* virgin plastic despite pledging to reduce   
                                
                       
                                
                                


                                Yesterday The Ellen MacArthur Foundation, a leading platform driving major brands to reduce their plastic packaging impact, released its 2023 Annual Progress Report revealing that despite Coca-Cola's pledge to reduce its use of virgin plastic and increase its share of reusables, the company is failing on both counts.

                                In fact, the company has increased its use of virgin plastic in its packaging by 228,000 metric tons since its 2019 reporting baseline.

                                There's a major gap between what Coke is saying and what it's actually doing.

                                Coca-Cola made an industry-leading commitment to shift towards reuse last year – but the acid test is whether it will deliver. Coke’s underwhelming track record on delivering its sustainability pledges means there is a burden of proof for the company to show real progress sooner rather than later. So far, we're still waiting. 

                                Story of Stuff is continuing to call on Coke to prioritize reuse and refill, instead of single-use plastic. Thousands have already signed on to the petition. Will you add your name too?

                                  
                                  
                                  
                                  
                                Together, with organizations around the world, we're going to call out these corporations and hold them accountable to their own pledges.

                                Here's to raising the alarm on broken promises and greenwashing.

                                Sam
                                Lead Campaigner
                                 
                                 
                                 
                                 
                                 
                             
                                
                                  
                                  
                                  
                                  
                                  
                                Coca-Cola’s use of virgin plastics is up and its share of reusables is down. Read our full reactive to the new report.
                                 
                                  
                                  
                                 
                                   
                                  
                                  
                                  
                                In the 70s, Coke knew that their plastic would trash the planet...and did it anyway.
                                 
                                  
                                  
                                 
                                 
                                 
                             
                                
                                  
                                  
                                        
                                 
                                  
                             
                                
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                  From: Sam Pearse, The Story of Stuff Project 
                  Sent: Wednesday, November 01, 2023 10:20 AM
                  Subject: BREAKING: Coke is failing their sustainability pledges

                 
           

                                                                  
        
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