*[Enwl-eng] See a Coke ad? Snap a photo.

enwl enwl at enw.net.ru
Sat Dec 16 16:59:44 MSK 2023


the story of plastic and greenwashing




                                Hi, have you been keeping an eye out in 
St.Petersburg?

                                We’re documenting Coca-Cola’s advertisements 
and need your help. If you see a Coke ad while you’re out and about – 
anything from billboards to commercials to promos on the side of a bus – can 
you snap a photo and send it to us?





                                So far, our Community members have shared 
advertisements they’ve seen around the world: from Scotland to French 
Polynesia to Germany to Malaysia, and even Times Square and Disneyland! But 
we need more. And now with the holidays upon us, we’re seeing Coke’s Santa 
Claus and polar bears popping up more and more.

                                The first submissions show Coca-Cola 
marketing its reusable and glass bottles and touting recyclability claims, 
despite being the biggest plastic producer and polluter in the world. That’s 
not strategic marketing, it’s just greenwashing.

                                These ads are everywhere, and we can’t unsee 
it now.

                                Vladimir, your submissions are helping us 
build the evidence base for the next part of this campaign: shifting one of 
the biggest consumer industries away from single-use plastic. We can’t do it 
without you.

                                Refills are better than landfills!
                                Alex and the Story of Stuff team



































                                The Story of Stuff Project runs on donations 
from people like you. Please make a one-time contribution, or better yet, 
sustain our work by signing up to be a monthly donor. Any amount makes a 
difference!







                                The Story of Stuff Project is a 501(c)(3) 
nonprofit.
                                Donations to The Story of Stuff Project are 
tax-deductible to the
                                extent allowed by law in the United States.

                                visit storyofstuff.org






                  From: Alex Choy, The Story of Stuff Project
                  Sent: Saturday, December 16, 2023 9:20 AM
                  Subject: See a Coke ad? Snap a photo.




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