*[Enwl-eng] See a Coke ad? Snap a photo.
enwl
enwl at enw.net.ru
Sat Dec 16 16:59:44 MSK 2023
the story of plastic and greenwashing
Hi, have you been keeping an eye out in
St.Petersburg?
We’re documenting Coca-Cola’s advertisements
and need your help. If you see a Coke ad while you’re out and about –
anything from billboards to commercials to promos on the side of a bus – can
you snap a photo and send it to us?
So far, our Community members have shared
advertisements they’ve seen around the world: from Scotland to French
Polynesia to Germany to Malaysia, and even Times Square and Disneyland! But
we need more. And now with the holidays upon us, we’re seeing Coke’s Santa
Claus and polar bears popping up more and more.
The first submissions show Coca-Cola
marketing its reusable and glass bottles and touting recyclability claims,
despite being the biggest plastic producer and polluter in the world. That’s
not strategic marketing, it’s just greenwashing.
These ads are everywhere, and we can’t unsee
it now.
Vladimir, your submissions are helping us
build the evidence base for the next part of this campaign: shifting one of
the biggest consumer industries away from single-use plastic. We can’t do it
without you.
Refills are better than landfills!
Alex and the Story of Stuff team
The Story of Stuff Project runs on donations
from people like you. Please make a one-time contribution, or better yet,
sustain our work by signing up to be a monthly donor. Any amount makes a
difference!
The Story of Stuff Project is a 501(c)(3)
nonprofit.
Donations to The Story of Stuff Project are
tax-deductible to the
extent allowed by law in the United States.
visit storyofstuff.org
From: Alex Choy, The Story of Stuff Project
Sent: Saturday, December 16, 2023 9:20 AM
Subject: See a Coke ad? Snap a photo.
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