*[Enwl-eng] Ikea

[ENWL]

                        Ikea's cheap chairs come at a lethal price: A 
shocking investigation reveals that beautiful, biodiverse forests in Ukraine 
are being illegally slashed to the ground to produce "sustainable" furniture 
for the Swedish giant.

                        As the world's largest wood buyer, Ikea must do 
better. Add your name to push the company into forest-saving action!



                         Sign the petition


            Have you heard about Ikea's latest scandal?

            A new investigation shows the Swedish furniture giant's 
relentless demand for cheap wood is destroying the habitat of lynx and brown 
bears. Some of Ikea's best-selling chairs have been traced to illegal 
logging in Ukraine's ancient Carpathian forest, one of the last sanctuaries 
for these and other endangered species.

            Ikea responded by promising to investigate the timber companies 
responsible. But you and I both know that's not enough.

            The problem isn't with a single supplier -- it's with Ikea's 
never-ending pursuit of fast furniture at the expense of our planet and 
climate. Until it radically overhauls its wood sourcing policy, forests in 
Ukraine and beyond will never be truly safe.

            That's why you and I need to seize this moment to force Ikea 
into action.

            Add your name: Tell Ikea cheap chairs aren't worth the 
destruction of our forests!

            Ikea is the biggest wood consumer in the world, tearing through 
our forests at the rate of one tree per second -- and growing. Its impact on 
the planet is so huge, it can even be seen from space.

            Yet it exerts little oversight over its timber empire, which 
stretches far beyond Sweden to Russia and eastern Europe. Instead, it relies 
on certifiers from the international Forest Stewardship Council (FSC) to 
slap a "sustainable" label on the wood it uses.

            It’s not sustainable -- it’s rampant corporate greed. In the 
short term, Ikea must conduct an independent investigation of all of its 
timber suppliers in high-risk countries such as Ukraine, Belarus and Russia, 
and demand reform of the FSC to ensure its certified wood truly is 
sustainable. In the long term, it must set ambitious targets for phasing out 
wood from natural forests -- and eventually, for eliminating the use of 
virgin wood altogether.

            How far this notorious profit hoarder is willing to go depends 
on how much public pressure we can put on it. And that depends on you, 
Vladimir.


            Tell Ikea to stop supporting deforestation!

            I know I can count on SumOfUs members like you to defend our 
forests from profit-hungry corporations. Just recently, after months of 
ongoing pressure, you forced Pepsi to overhaul its palm oil sourcing policy 
and prevent rainforests from being destroyed for Doritos and other snacks. 
Hundreds of thousands of you helped start a shareholder revolution at Yum! 
Brands -- owner of Pizza Hut and KFC -- when its bosses failed to take 
deforestation seriously.

            Now you and I have the opportunity to tackle the destruction 
happening in our own backyard. With your help, Ikea will finally see the 
forest for the trees -- and put animals, people and our planet over its 
furniture profits.


             Sign the petition
            Thanks for all that you do,
            Fatah and the team at SumOfUs



            More information:

            Flatpacked Forests, Earthsight, 23 June 2020
            From Chainsaw to Chair – IKEA’s illegally sourced furniture, 
Channel 4, 23 June 2020
            Ikea using illegally sourced wood from Ukraine, campaigners say, 
Mongabay, 29 June 2020









--------------------------------------------------------------------------------
            SumOfUs is a community of people from around the world committed 
to curbing the growing power of corporations. We want to buy from, work for 
and invest in companies that respect the environment, treat their workers 
well and respect democracy. And we’re not afraid to stand up to them when 
they don’t.

            Please help keep SumOfUs strong by chipping in $3



                  Chip in $3


            From: Fatah Sadaoui, SumOfUs
            Sent: Saturday, August 08, 2020 2:14 PM
            Subject: Ikea







 
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